R+P Post 2: Our target audience and how we plan to attract/address them

Our Target Audience:

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Our target audience are fans of the mockumentary/comedy genre and fans of Indie Films. This is typically in the 15-25 age group with a worldwide spread. This target audience is also very prolific with their use of social/online media such as YouTube, Instagram and Facebook. This allows us to easily reach them through online marketing

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How we plan to attract them:

• We chose this TA as we are part of this group. This means that we will have a good idea of what we would want to see in a film like this. Also the majority of our friends and acquaintances are also in this age group allowing us to easily get feedback on our ideas from a large sample size.

• Our film will contain the universal themes of coming of age/ leaving home and disability. We intend to appeal to comedy fans by creating humour through the relatable, yet exaggerated characters and situations.

• The plot of the film is also relatable to our target audience as it focuses on a coming-of-age style plot, with Toby leaving home for the first time.